A natural fit for the UK’s leading vitamin retailer
A natural fit for the UK’s leading vitamin retailer
A natural fit for the UK’s leading vitamin retailer
About the project
Category
Share:
About the project
Holland and Barrett is the place to go for vitamins, but until recently, it wasn’t top of mind for beauty. This is how we used our expertise in vitamins and skincare to deliver an all-natural range that could rival the leading brands.
The Challenge
A vitamin-enriched skincare range was the perfect fit for our client, but choosing all-natural ingredients can mean compromising on aesthetic, skin-feel, performance and cost. The challenge was to create an elegant, performance-led range with high levels of active ingredients, without relying on synthetics.
How we made it possible
We never shy away from a challenge. Harnessing our extensive research and innovation in skincare, we developed a natural beauty range that could rival the big names while avoiding the customer’s prohibitive ingredients requirement. We even created the packaging design for the entire range.
Our client was so impressed that 10 of the 12 products were signed off at the first formulation, with the remaining products signed off at round three. This meant we were able to deliver incredible speed to market.
