Creating our own brand of CBD oil
Creating our own brand of CBD oil
Creating our own brand of CBD oil
About the project
Category
Share:
About the project
In 2019, CBD (derived from marijuana) became a national trend, but the market was slow to react. We spotted an opportunity to create a reputable product with high active levels that customers would feel comfortable using at home, work and beyond. Natrina CBD demonstrates how we can offer the complete package, from R&D to branding and marketing.
The Challenge
Launching a reputable new brand of CBD oils wasn’t as simple as you might think. Despite being 100% legal, many of the typical advertising channels simply weren’t available to us and Amazon had a blanket ban on all CBD products. This meant we needed to think creatively and drive traffic to a bespoke e-commerce site through clever social media marketing.
How we made it possible
Through a process of supercritical CO2 extraction, we were able to maintain the purity and delicate compounds found in CBD. It's one of the reasons that Natrina consistently receives 5 star reviews by consumers.
We created a beautiful packaging concept and brought the story of Natrina’s natural origins to life online. We designed and built a user-friendly website full of facts about CBD and even created a ‘wellness tribe’ so that advocates could set up their own businesses selling Natrina.
